Why Brunette is Making a Comeback

Step aside, icy blondes — brunettes are back, and better than ever. Richer tones from the past are trending, echoing 90s gloss and classic, low-maintenance styles. Going brunette is more than a colour choice—it's about bringing shine, texture, health, and simplicity back into our lives. When your hair feels dull or breaks easily, a glossy brunette can smooth, strengthen, and restore radiance like nothing else.

The Why: Health, Shine & Simplicity

Brunette shades offer a natural shine and depth that camouflage lifeless or damaged hair strands. Going darker means fewer touch‑ups, less heat damage, and more room for nourishing treatments. At Koko Blaq, we’re embracing this shift, where low-maintenance meets high-impact, with luscious, healthy hair at the forefront (where it belongs).

Celebrity Hair Crush: Hailey Bieber’s Brunette Transformation

Hailey Bieber iconically swapped her sun‑kissed blonde for a glossy, chestnut brunette that went viral: the “glazed brunette.” Stylists note it’s "effortless and expensive‑looking" — warm, shiny, and low‑maintenance. ELLE Australia highlighted her return to dark brunette, saying she’s come ‘full circle’ to her teenage hues. Hailey’s ‘makeunder’ captures the moment—women everywhere are ditching the bleach and extensions and embracing the beauty of their natural colour. At Koko Blaq, we’re so here for it!

Exhibit A (pictured below): Hailey did it. The internet went crazy. The rest of us booked appointments.

Hailey’s Blonde era ✨ →

Brunette glow 💅

Meet the Brunette Spectrum

Here’s a refined guide to the current brunette palette—and what each shade really means:

1. Titan Brown

A bold, true brown with cool undertones—think sleek, powerful and old-school glamour.

2. Smokey Cocoa:

Soft, muted brown with grey or ash undertones, delivering a sultry, smoky finish.

3. Espresso Brunette:

Deep, near-black brown, rich like a shot of espresso—dramatic yet refined.

4. Chocolate Brown

Warm, indulgent mid-tone brown—think creamy and inviting with reddish-gold hues.

4. Hazelnut Latte:

Light brown with warm, nutty tint; natural, subtle, and sunlit.

5. Mocha Mousse:

Rich brown with golden undertones—creamy, luxurious with a soft glow.

6. Teddy Bear Bronde:

The perfect blend of brown and blonde—soft, cuddly tones that feel lived in and playful.

Back to the 90s

Remember the era of glossy, healthy hair? Brunette was the go-to for lustrous, polished locks. Today, shiny and strong are back, and brunettes naturally deliver that bounce, manageability, and low-maintenance elegance.

When hair starts losing lustre, opting for a darker shade instantly enhances its texture, shine, and overall condition. It’s lush, low-effort, and instantly gives your hair and overall look a healthy glow up.

Why Koko Blaq Loves Brunettes

1. Hair Health, Always
   Brunette tones allow for fewer chemical interventions and create a better base for nourishing treatments and glosses.

2. Low-Maintenance Luxury
   With darker roots growing in less obviously, your appointments can stretch longer without losing that polished look.

3. Natural is In
   With the rise of "blonde dysphoria" and "lash dysphoria," everyone is returning to what feels real. Brunette is natural—and naturally chic.

4. Inspired by Icons
   From Hailey Bieber’s “glazed brunette” to the deep chocolate hues seen at fashion shows, brunettes aren’t just returning—they’re dominating.

Feeling Inspired? Here’s Your Next Step

Ready to reclaim your lush, shiny locks? Book in for a Koko Blaq colour consult. We’ll chat about which brunette shade best suits your style, customise glosses for optimal shine, and design a maintenance plan that keeps your locks vibrant and healthy.

Our Promise

• Tailored Tone: From Titan to Teddy‑Bear Bronde, we’ll find your perfect match.

• Gloss & Care: We blend tones and glosses with nourishing care to bring out the best in your hair.

• Sustainable Confidence: Ditch the upkeep for a healthier routine—and hair that turns heads.

Final Thoughts

Brunette is more than a colour—it’s a movement. Rich, glossy, low-maintenance, and natural, we’re all about empowering you through healthier routines and hair that shines from the inside out. Let’s go brunette—with confidence, care, and that iconic Koko Blaq glow.

Book your hair revival online online or call 08 9275 2877 today. We can’t wait to bring your hair back to its healthiest, glossiest self. 💫